The effect of regulatory frameworks on digital marketing practices: A study of a multinational firm in Kaduna.
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Background of the study:
Regulatory frameworks play a pivotal role in shaping digital marketing practices, particularly for multinational firms operating across diverse jurisdictions. In Kaduna, a multinational firm has been compelled to adapt its digital marketing strategies to comply with stringent data protection and privacy laws. These regulations influence how consumer data is collected, stored, and used, directly impacting personalized advertising efforts (Chinwe, 2023; Musa, 2024). The firm employs a range of compliance measures, including secure data storage, explicit consent protocols, and regular audits, to ensure adherence to legal standards. This study examines the effect of such regulatory frameworks on digital marketing practices, assessing how compliance influences campaign creativity, targeting precision, and overall marketing performance. The research also explores potential trade-offs between regulatory adherence and marketing innovation, aiming to provide insights into optimizing digital strategies within the bounds of legal requirements (Ibrahim, 2025).
Statement of the problem:
The multinational firm in Kaduna faces significant challenges in reconciling regulatory compliance with effective digital marketing practices. Strict regulatory frameworks may restrict data usage for personalization, thereby reducing marketing innovation and campaign effectiveness. This tension creates uncertainty in strategic decision-making, as the firm struggles to balance legal obligations with the need for targeted advertising. Inadequate integration of regulatory requirements into marketing strategies can lead to suboptimal campaign performance and diminished consumer engagement. This study seeks to address these issues by evaluating the impact of regulatory frameworks on digital marketing practices and identifying strategies for optimizing compliance without sacrificing creativity (Okafor, 2024).
Objectives of the study:
To evaluate the impact of regulatory frameworks on digital marketing practices.
To assess how compliance affects marketing innovation and performance.
To recommend strategies for balancing regulatory requirements with effective marketing.
Research questions::
How do regulatory frameworks affect digital marketing practices?
What is the impact of compliance on campaign creativity and performance?
Which strategies can optimize digital marketing within regulatory constraints?
Significance of the study
This study is significant for multinational firms as it provides insights into managing regulatory constraints while maintaining effective digital marketing. It offers recommendations for integrating compliance into marketing strategies without undermining innovation, ultimately enhancing campaign performance and consumer engagement (Udo, 2024).
Scope and limitations of the study
The study is limited to a multinational firm in Kaduna and focuses exclusively on the effect of regulatory frameworks on digital marketing practices.
Definitions of terms
Regulatory frameworks: Legal guidelines that govern data protection and marketing practices.
Digital marketing practices: Strategies used to promote products or services through digital channels.
Multinational firm: A company operating in multiple countries with diverse regulatory environments.
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